User Research
Understand your customer's experiences, needs, and motivations.
Market Research
Evaluate the market and opportunities so you can make informed, data-driven decisions.
Process Evaluations
Assess how your work is being implemented and identify barriers and opportunities
Pilot Evaluations
Get early insights on new technologies and innovations before you scale.
Focus Areas
and Expertise
Methodologies
Common methodologies include interviews, focus groups, surveys, and in-person field work. Research methodologies are always tailored to the project's goals and target audiences.
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Don't know what you need yet? No problem! We can discuss this.
About
Kristen Dong
Founder and Lead Researcher
I founded Dawn Path Research to help organizations make thoughtful, human-centered decisions that support a sustainable and equitable future.
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Over the past decade, I've led research and consulting projects across the energy, climate, and technology sectors. As a mixed-methods researcher, I pair qualitative insights with quantitative data to help my clients understand their customers, the markets they operate in, and opportunities for growth.
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Empathy is at the heart of my work. As a child of immigrants, I understand firsthand when policies and systems are designed to exclude and discriminate. I offer reduced rates to projects supporting marginalized and underrepresented communities because high-quality research should be accessible to those working to create positive change.
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I'm based in Seattle, WA and open to travel!
